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Marketing Research

Structure Type: Study unit
Code: RRA0503
Type: Compulsory / Professional Studies
Curriculum: R-TR 2008
Level: Bachelor of Hospitality Management
Year of Study: 3 (2010-2011)
Credits: 3 cr
Responsible Teacher: Sabel, Thomas
Language of Instruction: Swedish

Courses During the Academic Year 2010-2011

Impl.Study TimeTeacher(s)LanguageEnrolment
42011-01-25 – 2011-04-29Sören GranlundFinnish2010-12-07 – 2011-01-16

Learning Outcomes

The student is familiar with different marketing research methods. He/she knows the role of marketing research in the marketing decision-making process and the importance of being critical towards research results. The student knows how to conduct small-scale marketing researches.

Student's Workload

Total work load of the course: 81 h
of which scheduled studies: 39 h
- of which autonomous studies: 42 h

Prerequisites / Recommended Optional Courses

Basics of Marketing I and II

Contents

Special features of marketing research, various research methods, marketing management.

Recommended or Required Reading and Other Learning Resources/Tools

Malhotra, N. K. - Birks, D. F. 2000. Marketing Research, an applied approach. European Edition. Pearson Education Limited.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 The student understands the basics of Marketing Research
3 The student understands well the basics of Marketing Research and can apply learned issues in practice
5 The student understands excellently the basics of Marketing Research and can to a great extent apply learned issues in practice

Assessment Methods

Examination (30%) and project (70%). Numerical 0-5.


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