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Front Page > Archived Education > Hotel and Restaurant Business (R-RB) > 2007 > Year 2 > Development of Tourism Products (RRS1103)

Development of Tourism Products

Structure Type: Study unit
Code: RRS1103
Type: Optional obligatory / Professional Studies
Curriculum: R-RB 2007
Level: Bachelor of Hospitality Management
Year of Study: 2 (2008-2009)
Credits: 3 cr
Responsible Teacher: Martin, Elina
Language of Instruction: Swedish

Learning Outcomes

The aim is for the student to be able to analyse and compare consumer behaviour patterns. The student knows how to plan consumer-based tourism products and he/she is familiar with comprehensive quality thinking. The student realizes the importance of diversifying tourism products.

Contents

Customer-based approach in product development, compiling and packaging of tourism products, pricing, profitability, environmental and quality requirements of a product, marketing and channels of distribution.

Recommended or Required Reading and Other Learning Resources/Tools

- Komppula, R .- Boxberg, M. 2002. Matkailuyrityksen tuotekehitys. Helsinki. Edita.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Conceptualization of a general view, interactive questioning, interactive lecture, study discussion, learning by writing, exercises, group discussion, case exercises, computer-based learning.

Assessment Methods

Numeric scale is used (0-5). Active participation, teamwork, individual exercises and a written report of the developing process and presentation of it.


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