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Basics of Marketing

Structure Type: Study unit
Code: RMRP0201
Type: Compulsory / Basic Studies
Curriculum: R-MR 2011V
Level: Bachelor of Hospitality Management
Credits: 5 cr
Responsible Teacher: Björkman, Päivi
Language of Instruction: Finnish

Courses

Impl.Study TimeTeacher(s)LanguageEnrolment
12011-08-29 – 2012-06-01Päivi BjörkmanFinnish2011-08-19 – 2011-09-09
22011-10-24 – 2012-03-02Päivi BjörkmanFinnish2011-10-03 – 2011-10-30
32012-10-29 – 2013-03-01Päivi BjörkmanFinnish2012-10-08 – 2012-10-29
42012-10-29 – 2013-03-01Päivi BjörkmanFinnish2012-10-08 – 2012-10-29

Learning Outcomes

The student can build up an innovative and successful marketing plan and can plan and use a working business idea with its marketing mix.

Student's Workload

total 135 h
scheduled studies 65 h
autonomous studies 70 h

Prerequisites / Recommended Optional Courses

none

Contents

The basics of marketing, marketing environment, consumer behavior, business ideas, segmentation and product decisions. Retail in Finland. Company pricing decisions and quality management.

Recommended or Required Reading and Other Learning Resources/Tools

Bergström, S. Leppänen, A. 2003. Yrityksen asiakasmarkkinointi. Helsinki. Edita Prima Oy.
Blythe, J. 2001. Essentials of Marketing. Harlow. Prentice Hall. (partly)
other material informed by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, project work

Assessment Criteria

1: The student knows how the environment effects on business. She can build a business idea responsing to the environment and understands the meaning of marketing concept and processes.
3: As in 1 and the student can follow up the results and apply marketing theories in different environments.
5: As in 1 and 3 and the student can analyze and combine marketing theories and innovatively apply them as tools to realize business strategies.

Assessment Methods

numerical (0-5)
exam 80 %, reports 20 %


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