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World of Tourism

Structure Type: Study unit
Code: RHS1101
Type: Optional obligatory / Professional Studies
Curriculum: R-MR 2011V
Level: Bachelor of Hospitality Management
Year of Study: 2 (2012-2013)
Credits: 3 cr
Responsible Teacher: Salomaa, Kirsi
Language of Instruction: Finnish

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
82013-03-04 – 2013-05-24Mikael AlaviitalaFinnish2013-02-11 – 2013-03-04

Learning Outcomes

The aim is for the student to recognize the geographical process in tourism and learn to take it into account in tourism planning.

Student's Workload

Total work load of the course: 81 h
- of which scheduled studies 12 h
- of which virtual lectures and instructions 28 h
- of which independent studies 23 h
- of which group work 18 h

Prerequisites / Recommended Optional Courses

Tourism and its environment.

Contents

The significance of international tourism as a global phenomenon, various factors of attraction in different areas, tourism geography, various geographical areas and their attractions, competitors to Finland in tourism context.

Recommended or Required Reading and Other Learning Resources/Tools

- Vuoristo, K-V. (2003) Matkailun maailma. WSOY.
- Boniface B & C. Cooper (2009). Worldwide destinations. 5th edition.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, exercises, study discussion and computer-based learning.

Assessment Criteria

Grade 5:
The student is able to independently classify international tourism areas in a relevant way and adopt these classifications in marketing and product development.
Grade 3:
The student is able to identify key-success factors in tourism and is able to analysis the factors and their means in different context.
Grade 1:
The student understands the basic classification of international tourism areas and recognizes some causality.

Assessment Methods

Numeric scale is used (0-5). Exercises (40%), presentation of a destination (40%) and map examination (20%). Active participation in contact lectures is required.


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