Marketing Communications
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BE50 |
| Curriculum: | LT 2021 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2022-2023) |
| Semester: | Spring |
| Credits: | 4 cr |
| Responsible Teacher: | Skjäl, Heidi |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2022-2023
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 3001 | LT2021-2M | 2023-01-02 – 2023-04-30 | Heidi Skjäl | Finnish | 2022-12-01 – 2023-01-10 |
Learning Outcomes
The student perceives marketing communications as a whole and is able to distinguish between online and offline marketing methods. The student understands social media and influencer marketing as part of the means of marketing communication and is able to apply the SOSTAC model in the design of marketing communication.
Student's Workload
Total 108 h. teaching, projects and group work: 36 h. Independent study: 72 h
Assessment of one's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Basics of marketing
Contents
Means of marketing communication (branding, influencer marketing, social media marketing, advertising, public relations, sponsorship, sales promotion, direct sales / email marketing, events)
Regional Impact
Local companies will be involved in the project work
Internationality
Local companies involved in the internationalization processes of the region will be involved in the project work
Recommended or Required Reading and Other Learning Resources/Tools
-Smith, PR (2019). Integrating online and offline, customer engagement and digital technologies
-Other material provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, exercises, project work
Assessment Criteria
Assignment:
5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and present development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert
3: modify and apply acquired information
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field
1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
Assessment Methods
Arviointiskaala 0-5