Digital marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1411 |
| Type: | Compulsory |
| Curriculum: | LT 2016 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2017-2018) |
| Credits: | 3 cr |
| Responsible Teacher: | Salonen, Klaus |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2017-2018
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 1 | T-LT-2M | 2017-09-01 – 2017-12-22 | Klaus Salonen | Finnish | 2017-08-21 – 2017-09-18 |
Learning Outcomes
The objective of the course is to introduce the students to the digital marketing environment and its unique features compared with traditional marketing. A special emphasis is put on the understanding of the importance and use of the website, email and Content Marketing, the Social Media, and obtaining insights into the latest marketing techniques and use of analytics.
Student's Workload
Total work load: 81h. Scheduled studies: 39h. Individual studies: 42h.
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Markkinoinnin perusteet.
Contents
Theoretical demands and practical use of the website by building and using a site and a blog, collecting leads and utilizing e-marketing and automation, doing content marketing & social media, and introducing Google Analytics.
Regional Impact
SEM and analytics with a local, national and international focus.
Internationality
The components of modern digital marketing on a international scale
Recommended or Required Reading and Other Learning Resources/Tools
Material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and assignments.
Assessment Criteria
Assignments:
5: utilise and apply essential theories, concepts and methods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in various situations
Assessment Methods
Assignments and projects 100%. Numerical evaluation (0-5).