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Front Page > Current Education > International Business Management (IBM) > 2021 > Introduction to Artificial Intelligence and Big Data for Business (TL00BG15)

Introduction to Artificial Intelligence and Big Data for Business

Structure Type: Study unit
Code: TL00BG15
Curriculum: IBM 2021
Level: Master of Business Administration
Credits: 3 cr
Responsible Teacher: Lotchi, Kodjovi
Language of Instruction: English


Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
3001IBM2021-1Y, YHT-CO-21S2021-08-27 – 2021-12-10Kodjovi LotchiEnglish2021-08-01 – 2021-09-05
3002 2022-05-04 – 2022-06-27Kodjovi LotchiEnglish2022-03-14 – 2022-04-28
3004 2023-05-03 – 2023-07-20Kodjovi LotchiEnglish2023-03-21 – 2023-04-24

Learning Outcomes

Understand the concept of Artificial Intelligence and all related topics such as Big Data, Machine Learning and Deep Learning.
Learn to describe all the key AI technologies and how they are currently being applied in business.
Learn the concepts on how to integrate Artificial Intelligence (AI) to business processes in order to manage workflows, optimize operations, and predict trends.
Improve your ability to reach out to customers by using social media and other means of marketing communication
Deepen your understanding of business-to-business marketing, especially the need to change focus from goods production and distribution to long-term value creation and relationships trough sales.

Student's Workload

10 hours of Contact teaching and 71 hours of self-studies and assignments


Knowledge about Artificial Intelligence, Big Data, Machine Learning, Deep Learning and Data Science.
Understand how Artificial Intelligence can help to optimize business processes, minimize costs and maximize profits.
Applications of Artificial Intelligence Technologies.
Artificial Intelligence implementation

Regional Impact

Get a clear and practical view on AI and Big Data and how they can benefit contemporary businesses

Recommended or Required Reading and Other Learning Resources/Tools

Slides and Articles provided by the teacher
Artificial intelligence and machine learning for business for non-engineers (Book) Groom, Frank M., toimittaja ; Jones, Stephan S., toimittaja ; Ciuffo, Joe, kirjoittajaCRC Press [2020]
Artificial Intelligence for Business (eBook) Anderson, Jason L. Wiley 2020

Mode of Delivery / Planned Learning Activities and Teaching Methods

Online multimodal studies
Online lectures
Flipped Learning

10 hrs of Lecture and 71 hours of Self studies and assignments