Marketing-Mix Elements
| Structure Type: | Study unit |
|---|---|
| Code: | TIA0201 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | IB 2014 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2014-2015) |
| Credits: | 3 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | English |
Courses During the Academic Year 2014-2015
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 24 | T-IB-1-1, T-IB-EX | 2014-09-01 – 2014-12-19 | Heidi Hellström | English | 2014-08-15 – 2014-10-31 |
| 25 | T-IB-1-2, T-IB-EX | 2014-09-01 – 2014-12-19 | Heidi Hellström | English | 2014-08-15 – 2014-10-31 |
Learning Outcomes
The student understands required prerequisites before marketing mix decisions are made and can develop a functioning business idea through marketing plan by utilizing marketing-mix elements. Students understands the requirements of working in a group.
Student's Workload
Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies and planning of business idea: 41 h
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
Marketing strategy, environement, segmentation, market analysis, marketing mix elements (7Ps)
Recommended or Required Reading and Other Learning Resources/Tools
-Marketing : concepts and strategies / Sally Dibb ... [et al.] (2006 or the latest edition).
-Other material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures 25h, individual homework 15h, group work 30h, case project 11h.
Assessment Criteria
5 Student can develop an innovative business idea and perform state of art Marketing Mix decisions through marketing plan. Student works innovatively in a group and understands how to create additional value to the group work
3 Student can utilize the Marketing Mix elements in a business idea and marketing plan and create innovative solutions in a group
1 Student understands the concept of Marketing Mix Elements and knows how to work in a group
Assessment Methods
Numerical (0-5). Exam 50%, marketing plan 50%.