Digitalization and Communication Skills
| Structure Type: | Study unit |
|---|---|
| Code: | SS00BM89 |
| Curriculum: | HYA 2023K |
| Level: | Master of Health Care / Master of Social Services |
| Year of Study: | 2 (2024) |
| Semester: | Spring |
| Credits: | 5 cr |
| Responsible Teacher: | Skjäl, Heidi |
| Language of Instruction: | Finnish |
Courses During the Year 2024
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 3001 | HYA2023K-12Y, HYA2023K-1Y | 2024-01-01 – 2024-05-31 | Anne Puska, Karina Björninen, Heidi Skjäl | Finnish | 2023-12-01 – 2024-01-12 |
Learning Outcomes
The student understands digital marketing as part of successful marketing communication planning. The student knows how to plan and implement marketing measures for the health and wellness sector, by applying marketing communication tools.
Student's Workload
A total of 135 hours. Guided online classroom teaching, projects and group work: 20h. Independent study: 115h
Evaluation of one's own learning 1 h is included in the workload.
Prerequisites / Recommended Optional Courses
-
Contents
Means of digital marketing communication.
Recommended or Required Reading and Other Learning Resources/Tools
-Komulainen, M. 2018. Menesty digimarkkinoinnilla. Helsinki. Kauppakamari. (e-kirja)
-Other material announced by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, workshops, group work.
Assessment Criteria
Numerical 0-5.
Assessment Methods
Excellent 5
Student can critically examine the means of digital marketing communication and understand their effects on the success of the company's communication. One can take into account the theory in an analytical way.
Good 3
Student can classify different means of digital marketing communication and evaluate their effects on the company's success.
Satisfactory 1
Identifies different means of marketing communication.