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Front Page > Current Education > Welfare Expert (HYA) > 2023K > Year 2 > Digitalization and Communication Skills (SS00BM89)

Digitalization and Communication Skills

Structure Type: Study unit
Code: SS00BM89
Curriculum: HYA 2023K
Level: Master of Health Care / Master of Social Services
Year of Study: 2 (2024)
Semester: Spring
Credits: 5 cr
Responsible Teacher: Skjäl, Heidi
Language of Instruction: Finnish

Courses During the Year 2024

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
3001HYA2023K-12Y, HYA2023K-1Y2024-01-01 – 2024-05-31Anne Puska, Karina Björninen, Heidi SkjälFinnish2023-12-01 – 2024-01-12

Learning Outcomes

The student understands digital marketing as part of successful marketing communication planning. The student knows how to plan and implement marketing measures for the health and wellness sector, by applying marketing communication tools.

Student's Workload

A total of 135 hours. Guided online classroom teaching, projects and group work: 20h. Independent study: 115h
Evaluation of one's own learning 1 h is included in the workload.

Prerequisites / Recommended Optional Courses



Means of digital marketing communication.

Recommended or Required Reading and Other Learning Resources/Tools

-Komulainen, M. 2018. Menesty digimarkkinoinnilla. Helsinki. Kauppakamari. (e-kirja)
-Other material announced by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, workshops, group work.

Assessment Criteria

Numerical 0-5.

Assessment Methods

Excellent 5
Student can critically examine the means of digital marketing communication and understand their effects on the success of the company's communication. One can take into account the theory in an analytical way.
Good 3
Student can classify different means of digital marketing communication and evaluate their effects on the company's success.
Satisfactory 1
Identifies different means of marketing communication.