Project Marketing
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | IKTS4102 |
| OPS: | YT 2021V |
| Taso: | Insinööri (AMK) |
| Opiskeluvuosi: | 4 (2024-2025) |
| Lukukausi: | Syksy |
| Laajuus: | 5 op |
| Vastuuopettaja: | Agbejule, Adebayo |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2024-2025
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|---|
| 3012 | ET2021V-4, ET2022-3B, KT2021V-4B, KT2022-3B, MX2024-1 | 30.8.2024 – 15.12.2024 | Jussi Alahuhtala | Englanti | 1.8.2024 – 6.9.2024 |
Osaamistavoitteet
The objective of the course is to provide an in-depth understanding of the concepts and method used in the sales and marketing of projects. Application of knowledge to energy industry is emphasized.
Opiskelijan työmäärä
70h scheduled studies
65 h autonomous studies
The assessment of student’s own learning 1 h is included in contact lessons.
Edeltävät opinnot / Suositellut valinnaiset opinnot
Basics of project management in energy business
Sisältö
Types of project, characteristics of project business, project sales and marketing, project marketing logic, project negotiations and contracts, managing customer relationships, screening projects, project construction, and customer solutions. Marketing, managing, and maintaining projects with regards to cultural context would be discussed.
Opiskelumateriaali
Project Marketing: Beyond Competitive bidding by Bernard Cova and Pervez Ghauri, 2002. Addition reading package supplementary lecture material provided by the lecturer
Opetusmuoto / Opetusmenetelmät
Lectures, assignments, team works and project work.
Arviointikriteerit
1: The student is able, with guidance, to utilise the methods learnt during the study unit.
3: The student is able to utilise the methods learnt during the study unit independently.
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.
Arviointimenetelmät
Lectures, case assignments, laboratory exercises and examinations.