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Etusivu > Opintohaku > Customer Relationship Management (TTKA0906) > 2020-2021

Customer Relationship Management

Rakennetyyppi: Opintojakso
Koodi: TTKA0906
Tyyppi: Pakollinen / Ammattiopinnot
OPS: TK 2018
Taso: Tradenomi (AMK)
Opiskeluvuosi: 3 (2020-2021)
Laajuus: 3 op
Vastuuopettaja: Norrgård, Kenneth
Opetuskieli: Englanti

Toteutukset lukuvuonna 2020-2021

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
3001TK2018-3A, TK2018-3B31.8.2020 – 20.12.2020Klaus SalonenEnglanti17.8.2020 – 11.9.2020

Osaamistavoitteet

The student
- understands the business view of Customer Relationship Management
- understands various concepts of CRM processes and decision-making
- understands how ERP enables CRM process development
- learn basics of a web based CRM system, its implementation and integration

Opiskelijan työmäärä

Total work load of the course: 81 h
- of which scheduled studies: about 30 h
- of which autonomous studies: 51 h
The assesment of student's own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

None

Sisältö

Customer Relationship Management (CRM) is a business strategy that is designed to improve customer service. CRM is also aims to increase customer satisfaction, manage the best customers effectively, and gain new quality customers, thus increasing a business’s profitability.
The cource will give an overview of Customer Relationship Management business processes and process development.

Aluevaikuttavuus

We are having a visitor from a local IT company telling about CRM.

Kansainvälisyys

The language of instruction is English. The course is open also for Exchange Students.

Opetusmuoto / Opetusmenetelmät

Lectures, web based studies, assignmnets and project work

Arviointikriteerit

5
Student has a deeper understanding for how successful Customer Relationship Management navigation is an inportant part of today’s competitive business world. The student is able to apply his/her newfound knowledge in ptactice and can propose solutions to potential problems

3
Student has a deeper understanding for how successful Customer Relationship Management navigation is an important part of today’s competitive business world

1
Student has basic knowledge of CRM and is able to explain what its all about

Arviointimenetelmät

Exam or larger project work & workshop (about 50%), Assignments and exercises (about 50%)

Lisätietoja

This course is also open for VAMK students outside the IT degree program and for exchange students


Takaisin