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Etusivu > Opintohaku > International Marketing (TLYS1101) > 2023-2024

International Marketing

Rakennetyyppi: Opintojakso
Koodi: TLYS1101
OPS: IBM 2023
IPM 2023 / 2023T
Taso: Tradenomi (ylempi AMK) / Insinööri (ylempi AMK)
Opiskeluvuosi: 1 (2023-2024)
Lukukausi: Kevät
Laajuus: 5 op
Vastuuopettaja: Skjäl, Heidi
Opetuskieli: Englanti

Toteutukset lukuvuonna 2023-2024

3003IBM2023-1Y1.1.2024 – 30.4.2024Monika KärkkäinenEnglanti1.12.2023 – 12.1.2024


Student understands international marketing as a holistic process influenced by environmental factors both in domestic country and target market country. Students are able to analyze these factors and utilize this information in adaptation of its’ international marketing strategies and marketing-mix in a given situation. Student is able to recognize and solve challenges faced in international marketing process from planning to management.

Opiskelijan työmäärä

Total work load: 135 h
- scheduled studies: 24 h
- individual studies: 111 h
The assessment of student’s own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

No prerequisites.


- cultural environment of international business


To be announced.

Opetusmuoto / Opetusmenetelmät

Lectures, discussions, litterature assignment and/or company cases. A development assigment connected to the employers business.


To be announced.


The assessment takes into account the working methods, problem-solving skills and the ability to apply theoretical knowledge in order to develop the working and business practices.