International Marketing
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TLYS1101 |
| Tyyppi: | Pakollinen / Ammattiopinnot |
| OPS: | IPM 2016 / TLY 2015 |
| Taso: | Insinööri (ylempi AMK) / Tradenomi (ylempi AMK) |
| Opiskeluvuosi: | 1 / 2 (2016-2017) |
| Laajuus: | 5 op |
| Vastuuopettaja: | Virtanen, Henrik |
| Opetuskieli: | Englanti |
Osaamistavoitteet
Course at Seinäjoki AMK (specialisation studies).
Student understands international marketing as a holistic process influenced by environmental factors both in domestic country and target market country. Students are able to analyze these factors and utilize this information in adaptation of its’ international marketing strategies and marketing-mix in a given situation. Student is able to recognize and solve challenges faced in international marketing process from planning to management.
Opiskelijan työmäärä
Total work load: 135 h
- scheduled studies: 24 h
- individual studies: 111 h
The assessment of student’s own learning 1 h is included in contact lessons.
Edeltävät opinnot / Suositellut valinnaiset opinnot
No prerequisites.
Sisältö
- cultural environment of international business
Opiskelumateriaali
To be announced.
Opetusmuoto / Opetusmenetelmät
Lectures, discussions, litterature assignment and/or company cases. A development assigment connected to the employers business.
Arviointikriteerit
To be announced.
Arviointimenetelmät
The assessment takes into account the working methods, problem-solving skills and the ability to apply theoretical knowledge in order to develop the working and business practices.