Planning International Marketing
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TLS2104 |
| Tyyppi: | Pakollinen |
| OPS: | LT 2016 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 3 (2018-2019) |
| Laajuus: | 5 op |
| Vastuuopettaja: | Pommelin-Andrejeff, Leena |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2018-2019
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Lähiop. | Ilmoittautuminen |
|---|---|---|---|---|---|---|
| 3 | T-LT-4K | 7.1.2019 – 28.4.2019 | Heidi Hellström | Englanti | 15.11.2018 – 14.1.2019 | |
| T-LT-3K | P1 – P2 | Heidi Hellström | Suomi | 55 h |
Osaamistavoitteet
The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.
Opiskelijan työmäärä
Total work load of the course 135 h
- lectures and exercises 63 h
- autonomous studies 30 h
The assesment of student's own learning 1 h is included in contact lessons.
Edeltävät opinnot / Suositellut valinnaiset opinnot
Company Internationalization. Marketing Mix Elements in International Marketing.
Sisältö
International marketing strategy and planning. Strategic and operative planning process.
Opiskelumateriaali
- Kotler, Philip. 2003. Marketing management. Upper Saddle River (NJ). Prentice-Hall
- Cohen,W.A. 2005 . The Marketing Plan. New York. John Wiley
- Articles and other material provided by the teacher
Opetusmuoto / Opetusmenetelmät
Lectures, assignments and projects
Arviointikriteerit
1 the student understands the meaning of planning the international marketing in a company
3 the student understands well the meaning of planning the international marketing in a company
5 the student understands excellent the meaning of planning the international marketing in a company
Arviointimenetelmät
Participation in exercises, completed assignments, project work (50 %) and exam (50%). Numerical (0-5)