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Etusivu > Opintohaku > Planning International Marketing (TLS2104) > 2017-2018

Planning International Marketing

Rakennetyyppi: Opintojakso
Koodi: TLS2104
Tyyppi: Pakollinen
OPS: LT 2015 / 2015V
Taso: Tradenomi (AMK)
Opiskeluvuosi: 3 (2017-2018)
Laajuus: 5 op
Vastuuopettaja: Pommelin-Andrejeff, Leena
Opetuskieli: Englanti

Toteutukset lukuvuonna 2017-2018

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
1 1.9.2017 – 1.6.2018Helena BlomquistSuomi21.8.2017 – 18.9.2017
2T-LT-3K1.9.2017 – 28.2.2018Helena BlomquistSuomi21.8.2017 – 18.9.2017

Osaamistavoitteet

The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.

Opiskelijan työmäärä

Total work load of the course 135 h
- lectures and exercises 63 h
- autonomous studies 30 h
The assesment of student's own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

Company Internationalization. Marketing Mix Elements in International Marketing.

Sisältö

International marketing strategy and planning. Strategic and operative planning process.

Opiskelumateriaali

- Kotler, Philip. 2003. Marketing management. Upper Saddle River (NJ). Prentice-Hall
- Cohen,W.A. 2005 . The Marketing Plan. New York. John Wiley
- Articles and other material provided by the teacher

Opetusmuoto / Opetusmenetelmät

Lectures, assignments and projects

Arviointikriteerit

1 the student understands the meaning of planning the international marketing in a company
3 the student understands well the meaning of planning the international marketing in a company
5 the student understands excellent the meaning of planning the international marketing in a company

Arviointimenetelmät

Participation in exercises, completed assignments, project work (50 %) and exam (50%). Numerical (0-5)


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