Customer Relationship Management
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TTKA0906 |
| Tyyppi: | Pakollinen / Ammattiopinnot |
| OPS: | TK 2017 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 3 (2019-2020) |
| Laajuus: | 3 op |
| Vastuuopettaja: | Norrgård, Kenneth |
| Opetuskieli: | Englanti |
Suoritus rästissä? Katso toteutukset lukuvuonna 2020-2021.
Osaamistavoitteet
The student
- understands the business view of Customer Relationship Management
- understands various concepts of CRM processes and decision-making
- understands how ERP enables CRM process development
- learn basics of a web based CRM system, its implementation and integration
Opiskelijan työmäärä
Total work load of the course: 81 h
- of which scheduled studies: about 30 h
- of which autonomous studies: 51 h
The assesment of student's own learning 1 h is included in contact lessons.
Edeltävät opinnot / Suositellut valinnaiset opinnot
None
Sisältö
Customer Relationship Management (CRM) is a business strategy that is designed to improve customer service. CRM is also aims to increase customer satisfaction, manage the best customers effectively, and gain new quality customers, thus increasing a business’s profitability.
The cource will give an overview of Customer Relationship Management business processes and process development.
Aluevaikuttavuus
We are having a visitor from a local IT company telling about CRM.
Kansainvälisyys
The language of instruction is English. The course is open also for Exchange Students.
Opetusmuoto / Opetusmenetelmät
Lectures, web based studies, assignmnets and project work
Arviointikriteerit
5
Student has a deeper understanding for how successful Customer Relationship Management navigation is an inportant part of today’s competitive business world. The student is able to apply his/her newfound knowledge in ptactice and can propose solutions to potential problems
3
Student has a deeper understanding for how successful Customer Relationship Management navigation is an important part of today’s competitive business world
1
Student has basic knowledge of CRM and is able to explain what its all about
Arviointimenetelmät
Exam or larger project work & workshop (about 50%), Assignments and exercises (about 50%)
Lisätietoja
This course is also open for VAMK students outside the IT degree program and for exchange students