Customer Relationship Management
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TTKA0903 |
| Tyyppi: | Pakollinen / Ammattiopinnot |
| OPS: | TK 2014 |
| Taso: | Tradenomi (AMK) |
| Laajuus: | 2 op |
| Vastuuopettaja: | Norrgård, Kenneth |
| Opetuskieli: | Englanti |
Toteutukset
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|---|
| 1 | T-TK-3DI | 1.9.2014 – 19.12.2014 | Kenneth Norrgård | Englanti | 15.8.2014 – 14.9.2014 |
| 2 | T-TK-3TH | 1.9.2014 – 19.12.2014 | Kenneth Norrgård | Englanti | 15.8.2014 – 14.9.2014 |
| 3 | T-TK-2-1 | 1.9.2015 – 18.12.2015 | Kenneth Norrgård | Englanti | 14.8.2015 – 13.9.2015 |
| 4 | T-TK-2-2 | 1.9.2015 – 18.12.2015 | Kenneth Norrgård | Englanti | 14.8.2015 – 13.9.2015 |
| 5 | T-TK-2-1 | 1.9.2016 – 31.12.2016 | Kenneth Norrgård | Englanti | 22.8.2016 – 19.9.2016 |
| 6 | T-TK-2-2 | 9.1.2017 – 29.4.2017 | Kenneth Norrgård | Englanti | 12.12.2016 – 16.1.2017 |
| 7 | T-TK-2-1, T-TK-2-2 | 1.9.2017 – 22.12.2017 | Kenneth Norrgård | Englanti | 21.8.2017 – 18.9.2017 |
Osaamistavoitteet
The student
- understands the business view of Customer Relationship Management
- understands various concepts of CRM processes and decision-making
- understands how ERP enables CRM process development
- learn basics of a web based CRM system, its implementation and integration
Opiskelijan työmäärä
Total work load of the course: 54 h
- of which scheduled studies: about 26 h
- of which autonomous studies: 28 h
The assesment of student's own learning 1 h is included in contact lessons.
Edeltävät opinnot / Suositellut valinnaiset opinnot
None
Sisältö
Customer Relationship Management (CRM) is a business strategy that is designed to improve customer service. CRM is also aims to increase customer satisfaction, manage the best customers effectively, and gain new quality customers, thus increasing a business’s profitability.
The cource will give an overview of Customer Relationship Management business processes and process development.
Opiskelumateriaali
yet to be determined
Opetusmuoto / Opetusmenetelmät
Lectures, web based studies, assignmnets and project work
Arviointikriteerit
5
Student has a deeper understanding for how successful Customer Relationship Management navigation is an inportant part of today’s competitive business world. The student is able to apply his/her newfound knowledge in ptactice and can propose solutions to potential problems
3
Student has a deeper understanding for how successful Customer Relationship Management navigation is an important part of today’s competitive business world
1
Student has basic knowledge of CRM and is able to explain what its all about
Arviointimenetelmät
Exam or larger project work & workshop (about 50%), Assignments and exercises (about 50%)
Lisätietoja
This course is also open for VAMK students outside the IT degree program and for exchange students