Digital Marketing
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TIA0209 |
| OPS: | IB 2020 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 1 (2020-2021) |
| Lukukausi: | Kevät |
| Laajuus: | 3 op |
| Vastuuopettaja: | Salonen, Klaus |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2020-2021
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|---|
| 3001 | IB2020-1A | 4.1.2021 – 2.5.2021 | Klaus Salonen | Englanti | 17.8.2020 – 10.1.2021 |
| 3002 | IB2020-1B | 4.1.2021 – 2.5.2021 | Klaus Salonen | Englanti | 17.8.2020 – 10.1.2021 |
Osaamistavoitteet
This course focuses on the fundamentals of digital marketing channels and strategies and how companies can use various online marketing tools. Students are able to understand how companies can implement digital marketing.
Opiskelijan työmäärä
Total work load of the course: 81 h
-of which scheduled studies 39 h
-of which autonomous studies: 42 h
The assesment of student's own learning 1 h is included in contact lessons.
Edeltävät opinnot / Suositellut valinnaiset opinnot
Introduction to Marketing
Sisältö
Basic terminology of digital marketing. Content and inbound marketing. Social media. Web analytics. Website design and management. Search engine optimization. User-generated marketing. Paid search advertising.
Aluevaikuttavuus
Insights related to various international businesses, which are operating within the region, will be discussed
Kansainvälisyys
Students learn in a multicultural learning environment. Digital marketing is international or global in nature.
Opiskelumateriaali
Chaffey, Dave & Ellis-Chadwick, Fiona 2016. Digital marketing Pearson Education Limited. Sixth edition.
Opetusmuoto / Opetusmenetelmät
Lectures, workshops, assignments
Arviointikriteerit
5. Student can utilize theories, concepts and methods consistently in various situations, use various methods for information retrieval, use independently various problem solving methods, act in various groups in an target-oriented way and as the situation requires, apply the professional ethical principles
3. Student can utilize essential concepts in single situations and assignments and understand the theories on which the assignments are based, utilize the essential information resources and data-bases on the field, utilize the problem-solving methods learnt during the study unit, act in various groups and understand the values and ethical principles of the field
1. Student can recognise and understand the essential theories, principles and methods, search for information from various sources , when given guidance, utilize the problem-solving methods dealt with during the study unit when given guidance, act as a member of student group and identify the values of the field and the professional ethical principles
Arviointimenetelmät
0-5. Team assignment. Exam.