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Etusivu > Opintohaku > Digital Marketing (TIA0209) > 2019-2020

Digital Marketing

Rakennetyyppi: Opintojakso
Koodi: TIA0209
Tyyppi: Pakollinen
OPS: IB 2019
Taso: Tradenomi (AMK)
Opiskeluvuosi: 1 (2019-2020)
Lukukausi: Kevät
Laajuus: 3 op
Vastuuopettaja: Lautamäki, Satu
Opetuskieli: Englanti

Toteutukset lukuvuonna 2019-2020

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliLähiop.Ilmoittautuminen
5T-IB-1-16.1.2020 – 24.5.2020Klaus SalonenEnglanti33 h16.12.2019 – 14.1.2020
6T-IB-1-26.1.2020 – 24.5.2020Klaus SalonenEnglanti33 h16.12.2019 – 14.1.2020

Osaamistavoitteet

This course focuses on the fundamentals of digital marketing channels and strategies and how companies can use various online marketing tools. Students are able to understand how companies can implement digital marketing.

Opiskelijan työmäärä

Total work load of the course: 81 h
-of which scheduled studies 39 h
-of which autonomous studies: 42 h
The assesment of student's own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

Introduction to Marketing

Sisältö

Basic terminology of digital marketing. Content and inbound marketing. Social media. Web analytics. Website design and management. Search engine optimization. User-generated marketing. Paid search advertising.

Aluevaikuttavuus

Insights related to various international businesses, which are operating within the region, will be discussed

Kansainvälisyys

Students learn in a multicultural learning environment. Digital marketing is international or global in nature.

Opiskelumateriaali

Chaffey, Dave & Ellis-Chadwick, Fiona 2016. Digital marketing Pearson Education Limited. Sixth edition.

Opetusmuoto / Opetusmenetelmät

Lectures, workshops, assignments

Arviointikriteerit

5. Student can utilize theories, concepts and methods consistently in various situations, use various methods for information retrieval, use independently various problem solving methods, act in various groups in an target-oriented way and as the situation requires, apply the professional ethical principles
3. Student can utilize essential concepts in single situations and assignments and understand the theories on which the assignments are based, utilize the essential information resources and data-bases on the field, utilize the problem-solving methods learnt during the study unit, act in various groups and understand the values and ethical principles of the field
1. Student can recognise and understand the essential theories, principles and methods, search for information from various sources , when given guidance, utilize the problem-solving methods dealt with during the study unit when given guidance, act as a member of student group and identify the values of the field and the professional ethical principles

Arviointimenetelmät

0-5. Team assignment. Exam.


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