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Etusivu > Arkistoidut koulutukset > International Business (T-IB) > 2012 > Vuosi 1 > Marketing Communication (TIA0205)

Marketing Communication

Rakennetyyppi: Opintojakso
Koodi: TIA0205
Tyyppi: Pakollinen / Perusopinnot
OPS: T-IB 2012
Taso: Tradenomi (AMK)
Opiskeluvuosi: 1 (2012-2013)
Laajuus: 3 op
Vastuuopettaja: Hellström, Heidi
Opetuskieli: Englanti

Toteutukset lukuvuonna 2012-2013

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
7T-IB-1-14.3.2013 – 24.5.2013Heidi HellströmEnglanti11.2.2013 – 4.3.2013
8T-IB-1-24.3.2013 – 24.5.2013Heidi HellströmEnglanti11.2.2013 – 4.3.2013

Osaamistavoitteet

The student gets familiar with the basic concepts of marketing communication mix integrated with social media aspect and understands the importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice by using wide variety of web tools.

Opiskelijan työmäärä

Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies: 41 h

Edeltävät opinnot / Suositellut valinnaiset opinnot

Marketing Mix Elements

Sisältö

Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web content, blogging, word of mouth and guerilla marketing.

Opiskelumateriaali

-Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
-Other material informed by the teacher

Opetusmuoto / Opetusmenetelmät

Lectures, pair and individual assignments, team work

Arviointikriteerit

5 Student understands marketing communication from theoretical and practical perspective and can utilize one´s learning outcome innovatively in a communications plan. Student can develop new marketing solutions and utilize several web tools. Student has the ability to show deep understanding of a information search and student can evaluate reliability of resources.
3 Student knows how to utilize marketing communication from theoretical and practical perspective and use it versatile. Student knows at some extend how to search information.
1 Student understands the concept and content of marketing communication mix

Arviointimenetelmät

Numerical (0-5). Exam, project work and other assignments, course participation.


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