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Etusivu > Arkistoidut koulutukset > International Business (T-IB) > 2010 > Vuosi 3 > Multinational Marketing (TGS2002)

Multinational Marketing

Rakennetyyppi: Opintojakso
Koodi: TGS2002
Tyyppi: Pakollinen valinnainen (vaihtoehtoinen) / Ammattiopinnot
OPS: T-IB 2010
Taso: Tradenomi (AMK)
Opiskeluvuosi: 3 (2012-2013)
Laajuus: 4 op
Vastuuopettaja: Frank, Kristina
Opetuskieli: Englanti

Osaamistavoitteet

The student will get familiar with international markets, market research instruments and marketing instruments and enlarge his methodical, social and personality competences.

Opiskelijan työmäärä

Total work load of the course: 108 h
- of which scheduled studies: 54 h
- of which autonomous studies: 54 h

Edeltävät opinnot / Suositellut valinnaiset opinnot

Basic studies at Vamk

Sisältö

Development of international trade and direct investments.
International, environmental, political, cultural and other factors influencing international marketing. Analysis and selection of international markets. Forms of market entry. International marketing mix. Strategies for and controlling of world-wide activities.

Opiskelumateriaali

EU Commission : Euro Marketing
Jeannet, Hennessy : Global Marketing Strategies
IMD : Case Studies
World Wide Web.

Opetusmuoto / Opetusmenetelmät

Lectures, group discussions, exercises and cases as individual and group projects.

Arviointikriteerit

According to the assessment of the German university

Arviointimenetelmät

Active course participation, (group) presentation of exercises and cases, examination.


Takaisin