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Etusivu > Arkistoidut koulutukset > International Business (T-IB) > 2009 > Marketing Communication (TIA0205)

Marketing Communication

Rakennetyyppi: Opintojakso
Koodi: TIA0205
Tyyppi: Pakollinen / Perusopinnot
OPS: T-IB 2009
Taso: Tradenomi (AMK)
Laajuus: 3 op
Vastuuopettaja: Hellström, Heidi
Opetuskieli: Englanti

Toteutukset

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
1T-IB-1-224.8.2009 – 19.12.2009Kari TikkalaEnglanti14.8.2009 – 20.9.2009
2T-IB-1-18.3.2010 – 29.5.2010Kari TikkalaEnglanti15.2.2010 – 14.3.2010
3T-IB-1-23.1.2011 – 29.4.2011Heidi HellströmEnglanti7.12.2010 – 16.1.2011
4T-IB-1-13.1.2011 – 29.4.2011Heidi HellströmEnglanti7.12.2010 – 16.1.2011
5T-IB-1-19.1.2012 – 19.4.2012Heidi HellströmEnglanti7.12.2011 – 15.1.2012
6T-IB-1-29.1.2012 – 19.4.2012Heidi HellströmEnglanti7.12.2011 – 15.1.2012

Osaamistavoitteet

The student gets familiar with the basic concepts of marketing communication mix integrated with social media aspect and understands the importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice by using wide variety of web tools.

Opiskelijan työmäärä

Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies: 41 h

Edeltävät opinnot / Suositellut valinnaiset opinnot

Marketing Mix Elements

Sisältö

Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web content, blogging, word of mouth and guerilla marketing.

Opiskelumateriaali

-Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
-Other material informed by the teacher

Opetusmuoto / Opetusmenetelmät

Lectures, pair and individual assignments, team work

Arviointikriteerit

5 Student understands marketing communication from theoretical and practical perspective and can utilize one´s learning outcome innovatively in a communications plan. Student can develop new marketing solutions and utilize several web tools. Student has the ability to show deep understanding of a information search and student can evaluate reliability of resources.
3 Student knows how to utilize marketing communication from theoretical and practical perspective and use it versatile. Student knows at some extend how to search information.
1 Student understands the concept and content of marketing communication mix

Arviointimenetelmät

Numerical (0-5). Exam, project work and other assignments, course participation.


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