Industrial Marketing and Purchasing
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TIS1102 |
| Tyyppi: | Pakollinen valinnainen (vaihtoehtoinen) / Ammattiopinnot |
| OPS: | T-IB 2006 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 2 (2007-2008) |
| Laajuus: | 3 op |
| Vastuuopettaja: | Nahan-Suomela, Rosmeriany |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2007-2008
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|---|
| 2 | T-IB-2-1 | 27.8.2007 – 21.12.2007 | Karl-Johan Smeds | Englanti | 17.8.2007 – 7.9.2007 |
| 3 | T-IB-2-2 | 27.8.2007 – 21.12.2007 | Karl-Johan Smeds | Englanti | 17.8.2007 – 7.9.2007 |
Osaamistavoitteet
To introduce the student to international marketing and purchasing with a special emphasis on industrial networks.
Opiskelijan työmäärä
Total work load of the course: 81 h
- of which scheduled studies: 39 h
- of which autonomous studies: 42 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
Marketing Mix Elements
Sisältö
Special features of the industrial market, professional purchasing, industrial segmentation, market information, market planning, industrial market communication, negotiations and networks.
Opiskelumateriaali
Business to Business Marketing : analysis and practice in a dynamic environment / Rob P. Vitale, Joseph J. Giglierano. (2002 or the latest edition).
Opetusmuoto / Opetusmenetelmät
Lectures, reading assignments and written assignments.
Arviointikriteerit
1
The student understands international marketing and purchasing in industrial networks.
3
The student understands well international marketing and purchasing in industrial networks and can apply learned issues in practice.
5
The student understands excellently international marketing and purchasing in industrial networks and can apply to a great extent the learned issues in practice.
Arviointimenetelmät
Numerical (0-5).
Exam, activity and assignments