Personal Selling and Advertising
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TIA0204 |
| Tyyppi: | Pakollinen / Ammattiopinnot |
| OPS: | T-IB 2006 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 1 (2006-2007) |
| Laajuus: | 3 op |
| Vastuuopettaja: | Hellström, Heidi |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2006-2007
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|---|
| 3 | T-IB-1-1 | 8.1.2007 – 4.5.2007 | Kari Tikkala | Englanti | 11.12.2006 – 14.1.2007 |
| 4 | T-IB-1-2 | 12.3.2007 – 25.5.2007 | Kari Tikkala | Englanti | 19.2.2007 – 18.3.2007 |
Osaamistavoitteet
Student understands the selling process and can utilize it in different personal selling situations.
Opiskelijan työmäärä
Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies: 41 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
No prerequisites
Sisältö
The importance and purpose of dealing with personal selling and customer service, sales process and relationships.
Opiskelumateriaali
- Futrell. C, 2000. Fundamentals of Selling. New Jersey. Prentice-Hall International.
-Other material provided by the teacher.
Opetusmuoto / Opetusmenetelmät
Lectures 21h, individual assignments 20h, group assignments 40h.
Arviointikriteerit
5 Student understands excellently the concept of personal selling and can to a great extent apply the learned issues in practice through cases
3 Student understands well the concept of personal selling and can apply learned issues in practice with different selling cases
1 Student understands some basics of personal selling
Arviointimenetelmät
Numerical (0-5). Participation 80% and projects 20%.