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Etusivu > Arkistoidut koulutukset > International Business (T-IB) > 2005GB > Vuosi 1 > Marketing-Mix Elements (TIA0201)

Marketing-Mix Elements

Rakennetyyppi: Opintojakso
Koodi: TIA0201
Tyyppi: Pakollinen / Ammattiopinnot
OPS: T-IB 2005GB
Taso: Tradenomi (AMK)
Opiskeluvuosi: 1 (2005-2006)
Laajuus: 3 op
Vastuuopettaja: Hellström, Heidi
Opetuskieli: Englanti

Toteutukset lukuvuonna 2005-2006

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
1T-IB-1-122.8.2005 – 31.12.2005Thomas SabelEnglanti15.8.2005 – 2.9.2005
2T-IB-1-222.8.2005 – 3.3.2006Thomas SabelEnglanti15.8.2005 – 2.9.2005

Osaamistavoitteet

The student understands required prerequisites before marketing mix decisions are made and can develop a functioning business idea through marketing plan by utilizing marketing-mix elements. Students understands the requirements of working in a group.

Opiskelijan työmäärä

Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies and planning of business idea: 41 h

Edeltävät opinnot / Suositellut valinnaiset opinnot

No prerequisites

Sisältö

Marketing strategy, environement, segmentation, market analysis, marketing mix elements (7Ps)

Opiskelumateriaali

-Marketing : concepts and strategies / Sally Dibb ... [et al.] (2006 or the latest edition).
-Other material provided by the teacher

Opetusmuoto / Opetusmenetelmät

Lectures 25h, individual homework 15h, group work 30h, case project 11h.

Arviointikriteerit

5 Student can develop an innovative business idea and perform state of art Marketing Mix decisions through marketing plan. Student works innovatively in a group and understands how to create additional value to the group work
3 Student can utilize the Marketing Mix elements in a business idea and marketing plan and create innovative solutions in a group
1 Student understands the concept of Marketing Mix Elements and knows how to work in a group

Arviointimenetelmät

Numerical (0-5). Exam 50%, marketing plan 50%.


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