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Etusivu > Arkistoidut koulutukset > Företagsekonomi (T-FE) > 2011 > Vuosi 2 > Marketing Mix Elements in International Marketing (TFS2102)

Marketing Mix Elements in International Marketing

Rakennetyyppi: Opintojakso
Koodi: TFS2102
Tyyppi: Pakollinen valinnainen (vaihtoehtoinen) / Perusopinnot
OPS: T-FE 2011
Taso: Tradenomi (AMK)
Opiskeluvuosi: 2 (2012-2013)
Laajuus: 5 op
Vastuuopettaja: Nahan-Suomela, Rosmeriany
Opetuskieli: Englanti

Toteutukset lukuvuonna 2012-2013

Tot.OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
83.9.2012 – 21.12.2012Rosmeriany Nahan-SuomelaEnglanti13.8.2012 – 7.9.2012

Osaamistavoitteet

To introduce the students to marketing mix elements and what role each element in marketing in international markets. The student is able to analyze and make marketing mix decisions in the international markets from a cross cultural perspective.

Opiskelijan työmäärä

Total work load of the course: 135 h
- of which scheduled studies: 65 h
- of which autonomous studies: 70 h

Edeltävät opinnot / Suositellut valinnaiset opinnot

-

Sisältö

The special features of 7Ps: product, price, place, promotion, people, process and physical evidence decisions in the international markets from a cross cultural perspective.

Opiskelumateriaali

Marketing : concepts and strategies. Sally Dibb, et.al. 2012. 6th ed. Andover : Cengage Learning
- Articles and other material informed by the lecturer.

Opetusmuoto / Opetusmenetelmät

Lectures and project assignments.

Arviointikriteerit

1
The student is familiar with theories of marketing mix elements in international marketing. The student has ability to retrieve information from various sources and has an understanding of the significance of the correctness and reliability of the information. The student can act ethically and communicate professionally at the basic level.

3
The student can utilize theories, concepts of marketing mix elements in international marketing. The student can use the theories in doing assignments in areas of international marketing. The student has ability to assess the correctness and reliability of the information. The student can act ethically and communicate professionally

5
The student can consistently use, report and discuss the theories and issues of marketing mix elements in international marketing. In assignments, the student applies the learnt issues, uses and analyses the case company’s marketing mix elements in international marketing. The student recognizes the development needs in the field by providing excellent insights into connection between theory and practice. The student takes initiative, acts ethically and shows cultural understanding in different situations.

Arviointimenetelmät

Numerical scale (0-5).
Exam, activity and assignments


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