Basics of Marketing
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | RTBP0201 |
| Tyyppi: | Pakollinen / Perusopinnot |
| OPS: | R-TRB 2012 |
| Taso: | Restonomi (AMK) |
| Laajuus: | 5 op |
| Vastuuopettaja: | Hellström, Heidi |
| Opetuskieli: | Englanti |
Toteutukset
| Tot. | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|
| 3 | 7.1.2013 – 10.4.2013 | Heidi Hellström | Englanti | 7.12.2012 – 7.1.2013 |
Osaamistavoitteet
The student understands the contents of marketing, marketing opportunities and identification of market segmentation. The student gets familiar with the marketing mix elements and knows the concept of a marketing plan. Student also understands the connection between customer service and marketing.
Opiskelijan työmäärä
Total work load of the course: 135 h
- of which scheduled studies: 67 h
- of which autonomous studies: 68 h
Sisältö
Marketing mix, marketing plan, quality management, segmentation.
Opiskelumateriaali
- Kotler, P. 1997. Marketing Management, analysis, planning, implementation and control. 9th International Ed. Prentice-Hall Inc.
- Grönroos, C. 2000. Service Management and Marketing A Customer Relationship Management Approach. John Wiley & Sons, England.
- Other material provided by the lecturer
Opetusmuoto / Opetusmenetelmät
Lectures 50h, individual and group assignments 50h, case project 35h.
Arviointikriteerit
5 = Student can develop marketing plan and utilize marketing mix issues innovatively
3 = Student can develop marketing plan and utilize marketing mix issues
1 = Student understands the basics of marketing
Arviointimenetelmät
Numeric (0-5). Exam 50%, marketing plan 50%.