Marketing Communication
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | RBA0502 |
| Tyyppi: | Pakollinen / Perusopinnot |
| OPS: | R-TRB 2012 |
| Taso: | Restonomi (AMK) |
| Opiskeluvuosi: | 2 (2013-2014) |
| Laajuus: | 3 op |
| Vastuuopettaja: | Hellström, Heidi |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2013-2014
| Tot. | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|
| 8 | 2.9.2013 – 28.2.2014 | Heidi Hellström | Englanti | 16.8.2013 – 13.9.2013 |
Osaamistavoitteet
The student gets familiar with the basic concepts of marketing communication mix integrated with social media aspect and understands the importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice by using wide variety of web tools.
Opiskelijan työmäärä
Total work load of the course: 81 h
- of which scheduled studies: 39 h
- of which autonomous studies: 42 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
Basics of Marketing
Sisältö
Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web, blogs, word of mouth and guerilla marketing.
Opiskelumateriaali
Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
Opetusmuoto / Opetusmenetelmät
Lectures, case assignment
Arviointikriteerit
5 Student can develop innovative marketing communication mix solutions and utilize several web tools
3 Student knows how to utilize marketing communication mix and web tools
1 Student understands the concept and content of marketing communication mix and can use few web tools
Arviointimenetelmät
Project work (50 %) and assignments (50 %).