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Etusivu > Arkistoidut koulutukset > Tourism (R-TRB) > 2011 > Vuosi 3 > Strategic Marketing Management (RBS9102)

Strategic Marketing Management

Rakennetyyppi: Opintojakso
Koodi: RBS9102
Tyyppi: Pakollinen valinnainen (vaihtoehtoinen) / Perusopinnot
OPS: R-TRB 2011
Taso: Restonomi (AMK)
Opiskeluvuosi: 3 (2013-2014)
Laajuus: 3 op
Vastuuopettaja: Martin, Elina
Opetuskieli: Englanti

Osaamistavoitteet

The student will learn marketing management in the changing environment. He/she develops essential skills necessary in a Marketing Manager’s position. The student evaluates the performance of an organization in a competitive marketing environment, and formulates and implements marketing mix strategies in consumer and service markets.

Sisältö

Distinctive Aspects of Services Marketing.
Customer Involvement in Service Processes.
Customer Behavior in Service Setting.
Customer Satisfaction and Service Quality.
Relationship Marketing and Management.
Target Market Definition and Position.
The Place and Manner of Service Delivery.
Understanding Costs and Developing Pricing Strategy.
Managing Capacity and Demand.
Communication and Promoting Services.
Managing the Customer Service Function.
Handing Customer Complaints and Managing Service Recovery.
International Services Marketing.
The Strategic Impact of Information Technology.

Opiskelumateriaali

Material supplied by the lecturer.

Opetusmuoto / Opetusmenetelmät

Lectures and assignments.

Arviointimenetelmät

Assignments and examination.


Takaisin