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Etusivu > Arkistoidut koulutukset > Tourism (R-TRB) > 2011 > Vuosi 2 > Marketing Communication (RBA0502)

Marketing Communication

Rakennetyyppi: Opintojakso
Koodi: RBA0502
Tyyppi: Pakollinen / Perusopinnot
OPS: R-TRB 2011
Taso: Restonomi (AMK)
Opiskeluvuosi: 2 (2012-2013)
Laajuus: 3 op
Vastuuopettaja: Hellström, Heidi
Opetuskieli: Englanti

Toteutukset lukuvuonna 2012-2013

Tot.OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
73.9.2012 – 21.12.2012Sören GranlundEnglanti13.8.2012 – 7.9.2012

Osaamistavoitteet

The student gets familiar with the basic concepts of marketing communication mix integrated with social media aspect and understands the importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice by using wide variety of web tools.

Opiskelijan työmäärä

Total work load of the course: 81 h
- of which scheduled studies: 39 h
- of which autonomous studies: 42 h

Edeltävät opinnot / Suositellut valinnaiset opinnot

Basics of Marketing

Sisältö

Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web, blogs, word of mouth and guerilla marketing.

Opiskelumateriaali

Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)

Opetusmuoto / Opetusmenetelmät

Lectures, case assignment

Arviointikriteerit

5 Student can develop innovative marketing communication mix solutions and utilize several web tools
3 Student knows how to utilize marketing communication mix and web tools
1 Student understands the concept and content of marketing communication mix and can use few web tools

Arviointimenetelmät

Project work (50 %) and assignments (50 %).


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