Basics of Marketing II
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | RBB0202 |
| Tyyppi: | Pakollinen / Perusopinnot |
| OPS: | R-TRB 2010 |
| Taso: | Restonomi (AMK) |
| Opiskeluvuosi: | 1 (2010-2011) |
| Laajuus: | 2 op |
| Vastuuopettaja: | Martin, Elina |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2010-2011
| Tot. | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|
| 2 | 3.1.2011 – 4.3.2011 | Heidi Hellström | Englanti | 7.12.2010 – 9.1.2011 |
Osaamistavoitteet
The student knows how to utilize creatively and productively contents of marketing by using marketing mix. Student knows the concept of a marketing plan.
Opiskelijan työmäärä
Total work load of the course: 54 h
- of which scheduled studies: 26 h
- of which autonomous studies: 28 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
Basics of Marketing I
Sisältö
Marketing mix, marketing plan, segmentation.
Opiskelumateriaali
- Blythe, J. 2001. Essentials of Marketing. 2nd ed. Harlow. Prentice Hall.
- Additional material provided by the lecturer.
Opetusmuoto / Opetusmenetelmät
Lectures, assignments and projects.
Arviointikriteerit
5 = Student can develop state-of-art marketing plan with innovative marketing mix elements solutions
3 = Student can develop state-of-art marketing plan with marketing mix elements decisions
1 = Student can understand the extension from basics of marketing
Arviointimenetelmät
Examination and assignment.