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Etusivu > Arkistoidut koulutukset > Hotel and Restaurant Business (R-HB) > 2007 > Vuosi 3 > Marketing Research (RBA0503)

Marketing Research

Rakennetyyppi: Opintojakso
Koodi: RBA0503
Tyyppi: Pakollinen / Perusopinnot
OPS: R-HB 2007
Taso: Restonomi (AMK)
Opiskeluvuosi: 3 (2009-2010)
Laajuus: 3 op
Vastuuopettaja: Sabel, Thomas
Opetuskieli: Englanti

Toteutukset lukuvuonna 2009-2010

Tot.OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
324.8.2009 – 19.12.2009Thomas SabelEnglanti14.8.2009 – 6.9.2009

Osaamistavoitteet

The student is familiar with different marketing research methods. He/she knows the role of marketing research in the marketing decision-making process and the importance of being critical towards research results. The student knows how to conduct small-scale marketing researches.

Opiskelijan työmäärä

81h totally, out of which
40h lectures and classes
41h autonomous studies

Edeltävät opinnot / Suositellut valinnaiset opinnot

Basics of Marketing

Sisältö

Special features of marketing research, various research methods, marketing management.

Opiskelumateriaali

- Malhotra, N. K. - Birks, D. F. 2000. Marketing Research, an applied approach. European Edition. Pearson Education Limited.

Opetusmuoto / Opetusmenetelmät

Lectures, assignments and projects.

Arviointikriteerit

1 the student understands some basics about marketing research

3 the student understands well the basics about marketing research and can apply learned issues in practice

5 the student understands excellent the basics about marketing research and can to a great extent apply the learned issues in practice

Arviointimenetelmät

Examination 30% and assignments 70%.


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