Basics of Marketing
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | RBA0501 |
| Tyyppi: | Pakollinen / Perusopinnot |
| OPS: | R-HB 2006 |
| Taso: | Restonomi (AMK) |
| Opiskeluvuosi: | 1 (2006-2007) |
| Laajuus: | 5 op |
| Vastuuopettaja: | Martin, Elina |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2006-2007
| Tot. | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|
| 2 | 28.8.2006 – 9.3.2007 | Karl-Johan Smeds | Englanti | 18.8.2006 – 10.9.2006 |
Osaamistavoitteet
The student understands the contents of marketing and quality concepts. The student gets familiar with the marketing mix and different quality standards. The student also knows the concept of a marketing plan and understands the connection between quality management and corporate result.
Sisältö
Marketing mix, marketing plan, quality management.
Opiskelumateriaali
- Kotler, P. 1997. Marketing Management, analysis, planning, implementation and control. 9th International Ed. Prentice-Hall Inc.
- Grönroos, C. 2000. Service Management and Marketing A Customer Relationship Management Approach. John Wiley & Sons, England.
Opetusmuoto / Opetusmenetelmät
Lectures, assignments and projects.
Arviointimenetelmät
Examination and assignment.