Development of Tourism Products
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | RBS1103 |
| Tyyppi: | Pakollinen valinnainen (vaihtoehtoinen) / Perusopinnot |
| OPS: | R-HB 2005 |
| Taso: | Restonomi (AMK) |
| Opiskeluvuosi: | 2 (2006-2007) |
| Laajuus: | 3 op |
| Vastuuopettaja: | Martin, Elina |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2006-2007
| Tot. | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|
| 1 | 8.1.2007 – 9.3.2007 | Peter Smeds | Englanti | 11.12.2006 – 14.1.2007 |
Osaamistavoitteet
The aim is for the student to be able to analyse and compare consumer behaviour patterns. The student knows how to plan consumer-based tourism products and he/she is familiar with comprehensive quality thinking. The student realizes the importance of diversifying tourism products.
Sisältö
Customer-based approach in product development, compiling and packaging of tourism products, pricing, profitability, environmental and quality requirements of a product, marketing and channels of distribution.
Opiskelumateriaali
- Chris Cooper et al. (2005) Tourism: principles and practice. Harlow: Pearson Education.
Opetusmuoto / Opetusmenetelmät
Conceptualization of a general view, interactive questioning, interactive lecture, study discussion, learning by writing, exercises, group discussion, case exercises, computer-based learning.
Arviointimenetelmät
Numeric scale is used (0-5). Active participation, teamwork, individual exercises and a written report of the developing process and presentation of it.