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Marketing Mix Elements in International Marketing

Rakennetyyppi: Opintojakso
Koodi: TLS2102
Tyyppi: Pakollinen / Perusopinnot
OPS: LT 2018
Taso: Tradenomi (AMK)
Opiskeluvuosi: 2 (2019-2020)
Laajuus: 5 op
Vastuuopettaja: Niittykoski, Jukka
Opetuskieli: Englanti

Toteutukset lukuvuonna 2019-2020

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
24T-LT-2K2.9.2019 – 22.12.2019Heidi SkjälEnglanti19.8.2019 – 9.9.2019

Suoritus rästissä? Katso toteutukset lukuvuonna 2021-2022.

Osaamistavoitteet

To introduce the students to marketing mix elements and what role each element in marketing in international markets. The student is able to analyze and make marketing mix decisions in the international markets from a cross cultural perspective.

Opiskelijan työmäärä

Total work load of the course: 135 h
- of which scheduled studies: 65 h
- of which autonomous studies: 70 h
The assesment of student's own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

-

Sisältö

The special features of 7Ps: product, price, place, promotion, people, process and physical evidence decisions in the international markets from a cross cultural perspective.

Opiskelumateriaali

Marketing : concepts and strategies. Sally Dibb, et.al. 2012.
6th ed. Andover : Cengage Learning
- Articles and other material informed by the lecturer.

Opetusmuoto / Opetusmenetelmät

Lectures and project assignments.

Arviointikriteerit

5
The student can consistently use, report and discuss theories of marketing mix elements in international marketing context. In assignments, the student can use different sources of scientific publications, modify sources of information for different purposes and assess the reliability of the information. The student recognizes the development needs in the field and by communicating, providing excellent insights into connection between theory and practice. The student takes initiative, acts ethically and shows cultural understanding in different situations.

3
The student can consistently utilize and discuss theories of marketing mix elements in international marketing context. In assignments, the student retrieves information from publications in the field, applies the acquired information and ensures reliability of the information. In interactive tasks and situation the student acts and communicates professionally.

1
The student utilizes and discusses the essential theories of marketing mix elements in international marketing context. In assignments, the student is able to retrieve and utilize information from various sources and understands the significance of the reliability. In interactive tasks and situations, the student acts and communicates in various groups.

Arviointimenetelmät

Numerical (0-5).
Exam, acitivity and assignments


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