Production of Tourism Experiences

Osaamistavoitteet

Knowledge of the tourism business environment and operations. You internalize the view of tourism as a global and growing phenomenon and conceive its historical background. You identify the various sectors of the tourism industry together with its complex character and its social, economic and environmental impacts. You conceptualize the local, regional, national, international and global dimensions of the tourism environment and you have the capacity to analyse them.

Planning / developing and evaluating processes on a product level. Analysing consumer behaviour and comparing different consumer behaviour patterns. Applying customer-based tourism product concept design and comprehensive quality thinking. Understanding the entity of the service system and the differentiation of tourism products. You are able analyse the various components of the service system and you know how to develop innovative experience based product concepts with the help of radical new thinking tools / creative management methods.