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Etusivu > Ajankohtaiset koulutukset > Konetekniikan koulutus (KT) > 2021V > Vuosi 4 > Project Marketing (IKTS4102)

Project Marketing

Rakennetyyppi: Opintojakso
Koodi: IKTS4102
OPS: KT 2021V
Taso: Insinööri (AMK)
Opiskeluvuosi: 4 (2024-2025)
Lukukausi: Syksy
Laajuus: 5 op
Vastuuopettaja: Agbejule, Adebayo
Opetuskieli: Englanti

Toteutukset lukuvuonna 2024-2025

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
3012ET2021V-4, ET2022-3B, KT2021V-4B, KT2022-3B, MX2024-130.8.2024 – 20.12.2024Jussi AlahuhtalaEnglanti1.8.2024 – 6.9.2024

Suoritus ennakkoon? Katso toteutukset lukuvuonna 2023-2024.

Osaamistavoitteet

The objective of the course is to provide an in-depth understanding of the concepts and method used in the sales and marketing of projects. Application of knowledge to energy industry is emphasized.

Opiskelijan työmäärä

70h scheduled studies
65 h autonomous studies
The assessment of student’s own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

Basics of project management in energy business

Sisältö

Types of project, characteristics of project business, project sales and marketing, project marketing logic, project negotiations and contracts, managing customer relationships, screening projects, project construction, and customer solutions. Marketing, managing, and maintaining projects with regards to cultural context would be discussed.

Opiskelumateriaali

Project Marketing: Beyond Competitive bidding by Bernard Cova and Pervez Ghauri, 2002. Addition reading package supplementary lecture material provided by the lecturer

Opetusmuoto / Opetusmenetelmät

Lectures, assignments, team works and project work.

Arviointikriteerit

1: The student is able, with guidance, to utilise the methods learnt during the study unit.
3: The student is able to utilise the methods learnt during the study unit independently.
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.

Arviointimenetelmät

Lectures, case assignments, laboratory exercises and examinations.


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