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Etusivu > Ajankohtaiset koulutukset > Konetekniikan koulutus (KT) > 2015 > Vuosi 3 > Project Marketing (IKTS4102)

Project Marketing

Rakennetyyppi: Opintojakso
Koodi: IKTS4102
Tyyppi: Pakollinen / Ammattiopinnot
OPS: KT 2015
Taso: Insinööri (AMK)
Opiskeluvuosi: 3 (2017-2018)
Laajuus: 5 op
Vastuuopettaja: Agbejule, Adebayo
Opetuskieli: Englanti

Toteutukset lukuvuonna 2017-2018

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
9I-EM-4N, I-EY-3N, I-MX-4N1.9.2017 – 22.12.2017Riitta NiemeläEnglanti23.8.2017 – 18.9.2017

Suoritus rästissä? Katso toteutukset lukuvuonna 2018-2019.

Osaamistavoitteet

The objective of the course is to provide an in-depth understanding of the concepts and method used in the sales and marketing of projects. Application of knowledge to energy industry is emphasized.

Opiskelijan työmäärä

70h scheduled studies
65 h autonomous studies
The assessment of student’s own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

Basics of project management in energy business

Sisältö

Types of project, characteristics of project business, project sales and marketing, project marketing logic, project negotiations and contracts, managing customer relationships, screening projects, project construction, and customer solutions. Marketing, managing, and maintaining projects with regards to cultural context would be discussed.

Opiskelumateriaali

Project Marketing: Beyond Competitive bidding by Bernard Cova and Pervez Ghauri, 2002. Addition reading package supplementary lecture material provided by the lecturer

Opetusmuoto / Opetusmenetelmät

Lectures, assignments, team works and project work.

Arviointikriteerit

1: The student is able, with guidance, to utilise the methods learnt during the study unit.
3: The student is able to utilise the methods learnt during the study unit independently.
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.

Arviointimenetelmät

Lectures, case assignments, laboratory exercises and examinations.


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