International Market Research
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TIBS1101 |
| OPS: | IB 2023 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 2 (2024-2025) |
| Lukukausi: | Syksy |
| Laajuus: | 5 op |
| Vastuuopettaja: | Sabel, Thomas |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2024-2025
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|---|
| 3009 | IB2023-2A, IB2023-2B, IB2024AutumnEX | 19.8.2024 – 22.12.2024 | Thomas Sabel | Englanti | 1.8.2024 – 6.9.2024 |
Osaamistavoitteet
The objective of this course is to introduce students to the basic concepts and methods of market research and analysis.
Opiskelijan työmäärä
Total work load of the course: 135 h -of which scheduled studies 65 h -of which autonomous studies: 70 h
The assesment of student's own learning 1 h is included in contact lessons.
Edeltävät opinnot / Suositellut valinnaiset opinnot
Studies and Information Acquisition
Sisältö
Identification of information sources and research methods to be used and recognition of the importance of marketing information systems in marketing management. Definition of the marketing problems, researching the markets, key market research methods, planning the research project and the design and process of market research.
Opiskelumateriaali
- Kumar, V. 2000(or latest edition). International Marketing Research. USA. Prentice Hall.
- Saunders, M. Lewis, P. Thorhill, A. (latest edition). Research Methods for Business Students.
- Additional material provided by the lecturer.
Opetusmuoto / Opetusmenetelmät
Lectures, individual and group assignments.
Arviointikriteerit
5 the student has an excellent understanding of the main elements of international market research and can to a great extent apply the learned issues in practice.
3 the student understands well the main elements of international market research and can apply learned issues in practice.
1 The student has a basic understanding of international market research
Arviointimenetelmät
Theory on reserach methods 40%, practical research and analyses 60%. Numerical (0-5).