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Etusivu > Ajankohtaiset koulutukset > International Business (IB) > 2022 > Vuosi 2 > Customer Relationship Management (TI00BE65)

Customer Relationship Management

Rakennetyyppi: Opintojakso
Koodi: TI00BE65
OPS: IB 2022
Taso: Tradenomi (AMK)
Opiskeluvuosi: 2 (2023-2024)
Lukukausi: Kevät
Laajuus: 3 op
Vastuuopettaja: Sabel, Thomas
Opetuskieli: Englanti

Toteutukset lukuvuonna 2023-2024

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
3003IB2022-2A21.8.2023 – 24.12.2023Thomas SabelSuomi1.8.2023 – 6.9.2023
3004IB2022-2B1.1.2024 – 28.4.2024Johanna KaraaslanSuomi7.12.2023 – 8.1.2024

Osaamistavoitteet

In addition to the traditional means of competition in marketing, the student will get the basic knowledge of relationship and network marketing. The student will get acquainted with the concept of marketing interaction.

Opiskelijan työmäärä

Total work load: 81 h. Scheduled studies: 33 h. Individual studies: 48 h.
The assesment of student's own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

Introduction to Marketing

Sisältö

Concept of relationship marketing, different types of relationships between companies, relationships between the company and the customer and the impact of relationships on marketing. Managing the relationships from a marketing point-of-view. Tools and technology used for managing relationships.

Aluevaikuttavuus

Visiting lectures and case assignment from local companies

Kansainvälisyys

Follows the principle of Internationalization at Home (IaH). The course will improve the skills in English for the students since the language of instructions is English.
The cousre covers partly also international marketing aspects

Opiskelumateriaali

Gummesson, E. 2008:
Total relationship marketing. Oxford : Elsevier.

Grönroos C. 2007: Service Management and Marketing. Customer Management in Service Competition. 3rd edition. John Wiley & Co, Chichester.
(Selected chapters: 4, 6, 10-15).

Other material provided by the Lecture

Opetusmuoto / Opetusmenetelmät

Lectures, individual and group assignments.

Arviointikriteerit

Test:

5: utilise and apply essential theories, concepts and methods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in various situations

Assignment:

5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and present development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert

3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field

1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field

Arviointimenetelmät

Assignments 100%


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