International Marketing
| Rakennetyyppi: | Opintokokonaisuus |
|---|---|
| Koodi: | IB2021-1011 |
| OPS: | IB 2021 |
| Taso: | Tradenomi (AMK) |
| Laajuus: | 15 op |
| Vastuuopettaja: | Simunaniemi, Anna-Mari |
Osaamistavoitteet
The student understands how to use information for marketing decisions especially in international settings. The student masters elements of marketing in a international context.The student can collect, analyze and interpret relevant information from the international markets.Courses:International Market Research (5cr) Cross Cultural Management (5cr) International Marketing Management (5cr)