Marketing
| Rakennetyyppi: | Opintokokonaisuus |
|---|---|
| Koodi: | IB2020-1007 |
| OPS: | IB 2020 |
| Taso: | Tradenomi (AMK) |
| Laajuus: | 15 op |
| Vastuuopettaja: | Niittykoski, Jukka |
Osaamistavoitteet
The student understands the role and meaning of marketing within the business environment . The student masters the basic skills related to marketing, customer relationship marketing, business-to-business marketing and digital marketing. The students can apply their marketing knowledge in practical cases. Courses: Introduction to Marketing (3cr) Customer relationship marketing (3cr) Business-to-Business Marketing (4cr) Digital marketing (3 cr)