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Etusivu > Ajankohtaiset koulutukset > International Business (IB) > 2018 > Vuosi 2 > International Market Research (TIBS1101)

International Market Research

Rakennetyyppi: Opintojakso
Koodi: TIBS1101
Tyyppi: Pakollinen / Ammattiopinnot
OPS: IB 2018
Taso: Tradenomi (AMK)
Opiskeluvuosi: 2 (2019-2020)
Lukukausi: Syksy
Laajuus: 5 op
Vastuuopettaja: Sabel, Thomas
Opetuskieli: Englanti

Toteutukset lukuvuonna 2019-2020

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
17T-IB-2-12.9.2019 – 22.12.2019Thomas SabelEnglanti19.8.2019 – 9.9.2019
18T-IB-2-22.9.2019 – 22.12.2019Emmanuel Ndzibah, Thomas SabelEnglanti19.8.2019 – 9.9.2019

Suoritus rästissä? Katso toteutukset lukuvuonna 2021-2022.

Osaamistavoitteet

The objective of this course is to introduce students to the basic concepts and methods of market research and analysis.

Opiskelijan työmäärä

Total work load of the course: 135 h -of which scheduled studies 65 h -of which autonomous studies: 70 h
The assesment of student's own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

Studies and Information Acquisition

Sisältö

Identification of information sources and research methods to be used and recognition of the importance of marketing information systems in marketing management. Definition of the marketing problems, researching the markets, key market research methods, planning the research project and the design and process of market research.

Opiskelumateriaali

- Kumar, V. 2000(or latest edition). International Marketing Research. USA. Prentice Hall.
- Saunders, M. – Lewis, P. – Thorhill, A. (latest edition). Research Methods for Business Students.
- Additional material provided by the lecturer.

Opetusmuoto / Opetusmenetelmät

Lectures, individual and group assignments.

Arviointikriteerit

5 the student has an excellent understanding of the main elements of international market research and can to a great extent apply the learned issues in practice.
3 the student understands well the main elements of international market research and can apply learned issues in practice.
1 The student has a basic understanding of international market research

Arviointimenetelmät

Theory on reserach methods 40%, practical research and analyses 60%. Numerical (0-5).


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