International Marketing
| Rakennetyyppi: | Opintokokonaisuus |
|---|---|
| Koodi: | TIS1900 |
| Tyyppi: | Pakollinen |
| OPS: | IB 2017 |
| Taso: | Tradenomi (AMK) |
| Laajuus: | 15 op |
| Vastuuopettaja: | Lautamäki, Satu |
| Opetuskieli: | Englanti |
Osaamistavoitteet
The student understands how to use information for marketing decisions especially in international settings.
The student masters elements of marketing in a international context.
The student can collect, analyze and interpret relevant information from the international markets.
Courses:
International Market Research (5cr)
Cross Cultural Management (5cr)
International Marketing Management (5cr)