Marketing
| Rakennetyyppi: | Opintokokonaisuus |
|---|---|
| Koodi: | TIA0500 |
| Tyyppi: | Pakollinen |
| OPS: | IB 2017 |
| Taso: | Tradenomi (AMK) |
| Laajuus: | 15 op |
| Vastuuopettaja: | Lautamäki, Satu |
| Opetuskieli: | Englanti |
Osaamistavoitteet
The student understands the role and meaning of marketing within the business environment .
The student masters the basic skills related to marketing, customer relationship marketing, business-to-business marketing and digital marketing.
The students can apply their marketing knowledge in practical cases.
Courses:
Introduction to Marketing (3cr)
Customer relationship marketing (3cr)
Business-to-Business Marketing (4cr)
Digital marketing (3 cr)