Marketing Communication
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TIA0206 |
| Tyyppi: | Pakollinen |
| OPS: | IB 2016 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 1 (2016-2017) |
| Laajuus: | 4 op |
| Vastuuopettaja: | Skjäl, Heidi |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2016-2017
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|---|
| 3 | T-IB-2-1 | 9.1.2017 – 24.5.2017 | Heidi Skjäl, Marianne Waltermann, Peter Smeds, Rosmeriany Nahan-Suomela, Satu Lautamäki, Thomas Sabel | Englanti | 12.12.2016 – 16.1.2017 |
| 4 | T-IB-2-2 | 9.1.2017 – 24.5.2017 | Heidi Skjäl, Marianne Waltermann, Peter Smeds, Rosmeriany Nahan-Suomela, Satu Lautamäki | Englanti | 12.12.2016 – 16.1.2017 |
Osaamistavoitteet
The student understands basic concepts of marketing communication mix integrated with social media aspect as well as importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice. The student understands the basics of marketing communication laws.
Opiskelijan työmäärä
Total work load of the course: 108 h
- of which scheduled studies: 54 h
- of which autonomous studies: 54 h
The assesment of student's own learning 1 h is included in contact lessons.
Edeltävät opinnot / Suositellut valinnaiset opinnot
Marketing mix elements
Sisältö
Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web content, blogging, word of mouth and guerilla marketing. Basics of marketing communication legislative topics.
Opiskelumateriaali
-Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
-Other material provided by the teacher
Opetusmuoto / Opetusmenetelmät
Lectures, pair and individual assignments, team work
Arviointikriteerit
5 Student understands marketing communication from theoretical and practical perspective and can utilize one´s learning outcome innovatively in a communications plan. Student can develop new marketing solutions and has the ability to show deep understanding of information search as well as evaluate reliability of resources. Student can implement legislative subjects in to marketing communication.
3 Student knows how to utilize marketing communication from theoretical and practical perspective and use it versatile with legislative issues. Student knows at some extend how to search information.
1 Student understands the concept and content of marketing communication mix and the marketing communication law.
Arviointimenetelmät
Numerical (0-5). Exam, project work and other assignments