Marketing Communication
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TIA0205 |
| Tyyppi: | Pakollinen / Perusopinnot |
| OPS: | IB 2014 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 1 (2014-2015) |
| Laajuus: | 3 op |
| Vastuuopettaja: | Hellström, Heidi |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2014-2015
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|---|
| 11 | T-IB-1-1 | 5.1.2015 – 23.5.2015 | Heidi Hellström | Englanti | 8.12.2014 – 2.3.2015 |
| 12 | T-IB-1-2 | 5.1.2015 – 23.5.2015 | Heidi Hellström | Englanti | 8.12.2014 – 2.3.2015 |
Osaamistavoitteet
The student gets familiar with the basic concepts of marketing communication mix integrated with social media aspect and understands the importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice by using wide variety of web tools.
Opiskelijan työmäärä
Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies: 41 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
Marketing Mix Elements
Sisältö
Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web content, blogging, word of mouth and guerilla marketing.
Opiskelumateriaali
-Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
-Other material informed by the teacher
Opetusmuoto / Opetusmenetelmät
Lectures, pair and individual assignments, team work
Arviointikriteerit
5 Student understands marketing communication from theoretical and practical perspective and can utilize one´s learning outcome innovatively in a communications plan. Student can develop new marketing solutions and utilize several web tools. Student has the ability to show deep understanding of a information search and student can evaluate reliability of resources.
3 Student knows how to utilize marketing communication from theoretical and practical perspective and use it versatile. Student knows at some extend how to search information.
1 Student understands the concept and content of marketing communication mix
Arviointimenetelmät
Numerical (0-5). Exam, project work and other assignments, course participation.