Sales Management
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | IEYS0405 |
| Tyyppi: | Pakollinen valinnainen (vaihtoehtoinen) / Ammattiopinnot |
| OPS: | ET 2017 |
| Taso: | Insinööri (AMK) |
| Opiskeluvuosi: | 3 (2019-2020) |
| Laajuus: | 5 op |
| Vastuuopettaja: | Niemelä, Riitta |
| Opetuskieli: | Englanti |
Osaamistavoitteet
The main objective is to provide disciplinary knowledge, self-orientation, customer focused thinking and business thinking gaining modern and up-to date skills to ensure a good working life career within the industry for the target group. The student will understanding customer value creation, modelling and measuring within value based industrial sales.
Opiskelijan työmäärä
Total work load of the student 135 h, of which
- scheduled studies 60 h
- autonomous studies 75 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
Basics of Marketing or Marketing Mix or Project Marketing or similar
Sisältö
The fundamental goals of industry and business companies. Marketing and Sales - are they the same? Sales Management – what is it all about? The need for rational knowledge, behavioral skills and attitude in selling goods or services) to the industry – technical products, systems and solutions building long term relationships in terms of measurable values. Value based sales models.
Opiskelumateriaali
Will be informed by the lecturer.
Opetusmuoto / Opetusmenetelmät
Various teaching methods: lectures, guest lectures and cases/written exercises.
Arviointikriteerit
1: The student is able, with guidance, to utilise the methods learnt during the study unit.
3: The student is able to utilise the methods learnt during the study unit independently.
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts
Arviointimenetelmät
Numerical, Exam, assignments and project work