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Planning International Marketing

Structure Type: Study unit
Code: TLS2104
Curriculum: LT 2020
Level: Bachelor of Business Administration
Year of Study: 3 (2022-2023)
Semester: Autumn
Credits: 5 cr
Responsible Teacher: Skjäl, Heidi
Language of Instruction: English

Courses During the Academic Year 2022-2023

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
3004LT2020-3K2022-08-22 – 2022-12-18Heidi SkjälEnglish2022-08-01 – 2022-09-06

Learning Outcomes

The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.

Student's Workload

Total work load of the course 135 h
- lectures and exercises 45 h
- autonomous studies 90 h
The assessment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Company Internationalization, markkinoinnin perusteet.

Contents

International marketing strategy and planning. Strategic and operative planning process.

Regional Impact

International companies operating within the region will be used as examples and cases to describe challenges and opportunities of international marketing planning.

Internationality

Students are working and learning from international business cases.

Recommended or Required Reading and Other Learning Resources/Tools

- Cohen, W.A. 2005. The Marketing Plan. New York. John Wiley
- Articles and other material provided by the teacher

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects

Assessment Criteria

5: The student is excellent at acquiring and systematically selecting information to plan international marketing
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and present development measures
- analyse and assess professional issues appearing in practical operations
- justify, giving the theoretical base, for the solutions made when acting in tasks of an expert

3: The student is good at acquiring and systematically selecting information to plan international marketing
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilize various problem-solving methods independently
- recognize the development needs in the field

1: The student can find information to plan international marketing
- justify the solutions made when acting in tasks of an expert
- utilize problem-solving methods when given guidance
- find development needs in the field

Assessment Methods

Numerical (0-5). Participation, assignments and project work.


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