Planning International Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS2104 |
| Type: | Compulsory |
| Curriculum: | LT 2016 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2018-2019) |
| Credits: | 5 cr |
| Responsible Teacher: | Pommelin-Andrejeff, Leena |
| Language of Instruction: | English |
Courses During the Academic Year 2018-2019
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Classes | Enrolment |
|---|---|---|---|---|---|---|
| 3 | T-LT-4K | 2019-01-07 – 2019-04-28 | Heidi Hellström | English | 2018-11-15 – 2019-01-14 | |
| T-LT-3K | P1 – P2 | Heidi Hellström | Finnish | 55 h |
Learning Outcomes
The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.
Student's Workload
Total work load of the course 135 h
- lectures and exercises 63 h
- autonomous studies 30 h
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Company Internationalization. Marketing Mix Elements in International Marketing.
Contents
International marketing strategy and planning. Strategic and operative planning process.
Recommended or Required Reading and Other Learning Resources/Tools
- Kotler, Philip. 2003. Marketing management. Upper Saddle River (NJ). Prentice-Hall
- Cohen,W.A. 2005 . The Marketing Plan. New York. John Wiley
- Articles and other material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects
Assessment Criteria
1 the student understands the meaning of planning the international marketing in a company
3 the student understands well the meaning of planning the international marketing in a company
5 the student understands excellent the meaning of planning the international marketing in a company
Assessment Methods
Participation in exercises, completed assignments, project work (50 %) and exam (50%). Numerical (0-5)